Anheuser-Busch Spewing New Beers Willy Wonka Style
It’s interesting to note that A-B is using Michelob as the brand to launch most of their more diverse craft brews. They’ve got their two staples – Michelob and Michelob Light, plus Amber Bock, which to most people I know was their “breakout beer.” They’ve since pushed out Porter, Marzen, Pale Ale, Wheat and Honey Lager. And now they’re getting ready to push out Red Ale, Brown Ale, Dunkel Weisse and Bohemian Pilsner. Are we running the risk of diluting the real craft brews or will taste prevail?
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