AB is back at it again in their beer labs, twisting their mustaches and infusing beer with new and exciting non-beer things. This time it’s Clamato – a mixture of tomato juice concentrate and reconstituted dried clam broth – and though it sounds a bit off I’ve read it’s a very popular cocktail mixer.
They’re mixing it in with regular Budweiser to create Budweiser & Clamato Chelada and Bud Lite to create Bud Light & Clamato Chelada and they’re rolling it out in California and Texas after some successful trial runs in other states. This is a very big deal for the Latino market as culturally they have been mixing Clamato and beer for a long time. These new concoctions will be available in 24 oz and 16 oz cans. The full story is available at Yahoo Finance News.
I’ve personally never mixed beer and tomato juice, but I know Father Beer Love has been known to do it on occasion. I guess I feel like a beer shouldn’t have to have anything else in it to enjoy it (you know my “don’t fruit the beer” stance). What’s your take on this? Great idea, good change of pace, or just not your thing?
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