SuperBigAssBeerCo, Inc., LLC

By on November 20, 2008 @ 7 PM (3 Comments)

From the InBev Completes Acquisition of Anheuser-Busch press release:

“Effective today, InBev has changed its name to Anheuser-Busch InBev to reflect the heritage and traditions of Anheuser-Busch.”

Blink. Blink blink.

I understand why they went with Anheuser-Busch InBev, I really do. But I’m always a little taken back when a company has a chance to completely rebrand itself and the best they can do is combine the two names together. I’m sure they spent weeks deciding whose name would come first and all that jazz. Hell, they even have a new logo and everything. But come on, did you even have a marketing person in the room? This reeks of a complete lack of marketing involvement. And if marketing was involved and that’s the best they can do? Well, crap.

I’d love to see a press release come out that says:

“Effective today, InBev has changed its name to SuperBigAssBeerCo to reflect the fact that we bought Anheuser-Busch and now we’re super big. We’re the biggest brewer in the whole freaking universe. As a matter of fact, that beer you’re drinking right now? That’s one of ours.”

Any other ideas on a better name for this new entity?


3 Comments (Add Your Comments)

  1. John,
    I think your name suggestion hits the nail on the head. I agree with your point on slapping names together and let it be. I would note that AB has been pretty aggressive recently in branding itself as American and Quality beer, Budweiser American Ale is what I’m talking about. InBev doesn’t want to waste the Image AB has created over the years.
    All in all, I will stick to craft beer.

  2. Dave Crost says:

    Great commentary. And I guess if your a Bud fan this is kind of a bitter pill to swallow knowing that your beloved american beechwood aged product is now owned by a euro conglomorate. At least the boys in Brussels were thoughtful enought to put the AB name first.

  3. Is it just me or does the “new” Anheuser-Busch/Inbev logo remind you of the Kingfisher brand? Are they next and by doing this logo now, they won’t have to change it again once Vijay Mallya loses his ass and fortune in Formula One?

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